If you are a medical or health professional, this is the best time to start developing health content for readers, viewers and followers.
For medical writers, social media content creators or influencers and you-tubers, one thing is clear – the new Google Algorithm Updated in May separates medical and health care content created by professionals, from all the noise on the internet.
It would seem the internet is home to a large number of quacks, who pose as experts or professionals. In the past, Search Engine optimization SEO revolved around optimizing certain keywords that allow non-experts rank on the first page of google search.
It used to be that people would just stuff their poorly written, short, and low-quality blog posts with their keyword, and they would rank for that keyword. Long gone are those days, and it’s a good thing because when it comes to health care and medical content, that kind of content has no place being seen.
Medical Content created by medical professionals are fast gaining relevance, thanks to this new Google update. Many non-experts target Google Search engine results to give their post or content an edge over their competitors.
This is a true fact. Why?
Google’s Search market share is over seventy percent, when compared to the hundreds of other search engines. Every content creator prefer to rank on the Google Search Engine, hence its popularity. But the search engine was subject to abuse by opportunists and mischief makers.
The changes made longer content without keyword stuffing rank higher. Legitimate content that actually answers a searcher’s query and links to high-authority references and is written by experts now has a better chance of ranking well.
Many observers now refer to the google update as the “pandemic” or “coronavirus update,” in reality, it was a long time coming and was designed to increase something called “E-A-T” – expertise, trust, and authority.
What that means is that things like quality of content became more important than the number of times a keyword was stuffed into the content. Whether that content is actually relevant and matches the searcher’s intent became more important as well. Perhaps most importantly, expertise became a very important ranking factor, so articles and content created by legitimate experts began ranking much higher than those just summarizing expert’s content but written by non-experts.
Another thought-provoking question is how does Google know if a piece of content is high quality and written by an expert.
There is really no specific way as to how Google can confirm if a content is high quality and authentic, but when the content is well written, the quality of links and references in the content are not broken, the depth and length of the content, number of images, graphics and videos it contains, and the density of related content on that particular domain; then the content is written by an expert.
Getting sufficient backlinks to a content is also another key sign that buttressed the importance of creating original content.
Hence, you should know that first-hand expertise in health care takes priority over content created by someone without that expertise. In particular, this was meant to get accurate and relevant medical and health care information to those searching for it.
Finally our voice is being heard and projected by Google Search Engine Algorithms.
If you have a niche in the health care space and haven’t yet started building a content collection around it, now is the time. Whether it is a video series on YouTube, social media content, a podcast, a blog, or a course, expert-created content is needed now more than ever, and the public needs physician-created content to provide them the answers they are looking for rather than the less accurate content that used to rank on the first page for health care-related questions.
How Do you stand out, as an expert, from the fray – The Five Steps!!
First, Pick a niche. This has to be something you are in love with. You must show above average proficiency in your niche to avoid ‘gassing-out’.
The next is to do keyword research. That means actually looking at search phrases (often questions) that people commonly search for in your niche.
Don’t forget to always include those high-quality reference links to real medical resources in each of your posts.
Become the needed expert on that niche in as many places as you can.
Quickly create your social media accounts for that niche, to distribute your content from and collect reader information so that you can send people new articles and updates as you grow. Consider email listing at this stage.