Editor's Focus Social Media

“Social Media Usage Guide For Health Workers” – A Quick Informational Guide

Have you ever wondered what health care workers feel when on social media?

Using social media, for most health workers, means getting clients or patients engaged with the services they render, depending on what field they represent.

They actually operated without a code to guide their actions.

Traditionally, health care professionals have always operated from behind a desk, in a physical brick and mortar structure. So it was basically easy to monitor the actions of professionals.

Now social media steps in… and everyone goes berserk!!!

Was there really any need to act appropriately since there are apparently no checks on the actions of Health workers? This was made worse by the informal nature of Social Media.

Many professionals cannot properly distinguish ‘formal and professional’ actions from ‘informal and Social’ actions. It has all become a blur.

SOCIAL MEDIA USAGE GUIDE FOR HEALTH WORKERS

A Health Hub Initiative… this guide would shape how Nigeria’s health care workers use social media – Founder/CEO, MRI Medic Consulting Ltd.

Social Media use is fun and active.

However, many health care professionals, including Medical Doctors, abuse social media platforms – acting out of ignorance and most times, out of personal selfish reasons (to gain followers and likes).

This triggered the Health Hub, a group of Nigeria’s brightest Health Innovators and Influencers, to put together this guide that would serve as lead points for professionals who honestly desire to help patient clients and patients via social media.

Recall that social media is filled with misinformation, from people who claim to be health care experts. The internet, especially social media, cannot be left in the hands of social-quacks.

Health workers should know that the inappropriate use of Social Media can result in harm to patients and to the profession.

Sharing of unverified information, display of improperly redacted investigation results and exhibiting superiority complex in a multidisplinary management approach on social media can result in devastating consequences.

Excerpts from Social Media Usage Guide for Health Workers.

SOCIAL MEDIA PLATFORMS POPULAR AMONG HEALTH WORKERS

The Social Media Usage Guide for Health Workers is quick to point out the following platforms as popular sites among health workers.

The platforms include;

  • Instagram
  • Twitter
  • WhatsApp
  • LinkedIn
  • Facebook
  • Pinterest.

In a opinion piece I agreed that Instagram for Medical Doctors would help their practice because the platform allows users to share photos. Patients/clients would love to have a peek into the life of their doctor.

Facebook is the largest, by number of users, of all social media networks. Health workers, including doctors, would benefit a great deal if they have a dedicated Facebook page for clinical work.

Read more about the uniqueness of each social media network and how best to leverage on their presence from the Free e-book.

Download Full Free e-Book OR Download Abridged Version free e-book.

HOW TO CREATE A SOCIAL MEDIA POLICY FOR AN ORGANIZATION

Companies and organizations, including hospitals, diagnostic centres, clinics, rehabiliation centres, are leveraging the powers of Social Media to further the aims of the organization.

However, it appears there are no deliberate policies to maintain an organization’s social media strategy.

The Social Media Usage Guide for Health Workers extensively explains what each company management and staff must do, from organizational email addresses, graphics or logos, to the actual operation of social media handles.

Get a glimpse of all the juicy tips of the Social Media Usage Guide for Health Workers in the Abridged Version of the e-Book.

Download the Full Version of e-Book to help your company grow in repute and in service delivery.

SHOULD SOCIAL MEDIA ENCOURAGE ETHICAL HEALTHCARE PRACTICE?

The bedrock of Healthcare practice has always rested on four keys fundamental points;

  • Autonomy
  • Beneficience
  • Nonmaleficience
  • Justice
Principles of Ethical Healthcare Practices

The Social Media Usage Guide for Health Workers succinctly explains what each fundamental point should mean to all health workers who operate on social media.

Any deviation or modification to these point may not mean well for clients/patients.

To get a full insight, Download the Social Media Usage Guide for Health Workers Full e-Book Version

In case you are swamped with time, Download the Social Media Usage Guide for Health Workers Abridged e-Book Version.

UNETHICAL, INAPPROPRIATE CONDUCT ON SOCIAL MEDIA.

Social Media gives its users the impression that they MUST be heard.

The typed words, from other users, comes in loud bursts that every other person feels the urge to add an opinion or two to the endless litany of tweets, posts, chats.

As a result emotions could rise, and caution thrown to the wind. The very next thing would be loads of inappropriateness.

Below are examples of some unethical and inappropriate social media conduct.

Beneficial Conduct Yields Bountiful Results for Healthcare professionals on Social Media.

The Social Media Usage Guide for Health Workers clearly outlines some important benefits of good conduct on social media.

These benefits are universal and true. Take a look at the yellow inforgraphic below. It outlines the five greatest benefits of good conduct on social media for Healthcare professionals.

In Conclusion;

It is appropriate to note that the official launch of the Social Media Usage Guide for Health Workers e-Book will be done on 5th June 2019, across all social media outlet, using the hashtag #SocialMediaEthicsForHealth.

We conclude with the exact words from the conclusion in the Social Media Usage Guide for Health Workers Abridged Version:

“It is imperative for Health Workers to take an active role in protecting their image and nobility of the Health profession in all spheres.

“We have to be vigilant to avoid utterances and messages that bring health practice to disrepute as these erode the precious trust that patients and the general public place in us. We must remember that the online and offline spaces are fluid and intertwined.

“…seek the best ways to harness the advantages of each online platform for Health education, development and career opportunities. Leveraging social media benefits us all as practitioners and patients.

“Like ever technological advancement, it can be used for good or for bad, but humanity better off when we use it for the former”.

Special thanks goes to the following contibutors and reviewers, for their time and input in this e-book.

As you are aware, there are two e-Book versions for the Social Media Usage Guide for Health Workers – the Full Version and the Abridged Version.

Click either of them for a FREE DOWNLOAD.

I recommend you download the Full Version

Dr E of DoctorsQuarters.com

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Dr E
The Admin is a Medical and Dental Council of Nigeria Certified Medical Doctor, with profound expertise in Medical Content Creation and Medical Citizen Journalism. He is popular for being a fast-rising online voice in Nigeria, with a flair for animated writing. He is a professional health content writer. He loves to swim, read and play board games. He sees himself as one who is destined to play a role in the way health services are rendered to the human race.
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