Some of the world’s most legendary footballers have come together to tackle the rising rates of bowel cancer- particularly, among men.
Bowel cancer, rightly called Colorectal Cancer, show increased predisposition in patients with inflammatory bowel disease – Crohn’s Disease, Ulcerative colitis etc. Globally, bowel cancer is the third most common type of cancer, and about 65% of all cases are seen in developed economies.
David Beckham, Steven Gerrard, Frank Lampard and Wayne Rooney are among the names who’ve joined forces with the current national squad to support the Bobby Moore Fund’s awareness drive, Moore To Know.
Launched in support of Cancer Research UK, it urges sports fans to address the devastating disease, which kills 44 people in the UK every day. At risk are individuals who consume lots of red meat, processed canned foods, alcohol etc.
A total of eight ex-players – also including Gary Neville, John Terry, Michael Owen and David James – have recorded motivational interviews explaining the steps people can take to help prevent it.
They also dutifully detail how to help spot the symptoms early and stress the importance of early diagnosis. Symptom manifestation would depend on the location of the tumor in the body and on whether it has metastasized to other body parts. However, the classical presentation are worsening constipation, blood in the stool, decrease in stool caliber (thickness), loss of appetite, loss of weight, and nausea or vomiting in someone over 50 years old. Hence screening is advised in people 50 – 70 years of age.
To further support the campaign, Harry Kane, Joe Hart, Jordan Henderson and Gary Cahill have all posed for CGI-enhanced action shots that highlight the bowel area.
Those involved in the campaign are all part of the England Footballers Foundation which has supported the Bobby Moore Fund since 2007.
Since the foundation’s inception, England players have played for free – donating their match fees and conducting appearances to support chosen charities.
Stephanie Moore MBE – Bobby’s widow and the fund’s founder – said:
‘We urge men and women to visit www.bobbymoorefund.org to learn about the measures you can take to prevent the disease and recognise the symptoms early.
‘It’s absolutely key to have the England Footballers Foundation helping us as we find that the players really help us get the message across.’
David Beckham added:
‘I’m proud that the work we started for the Bobby Moore Fund is being carried on by the current crop of players to continue vital support to Stephanie Moore and the wonderful charity she set up in Bobby’s memory.
‘The England Footballers Foundation has supported the Bobby Moore Fund since 2007 so in our tenth anniversary year it is fitting that England players past and present are coming together to reproduce and promote our previous Moore To Know campaign.’
Joe Hart said:
‘More than 110 people are diagnosed with bowel cancer every day in the UK.
‘More than half of bowel cancer cases could be prevented and we want to pass that message on.
‘There are a lot of things you can do to reduce the risk of bowel cancer.’